Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.
Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:
With this pocket-size edition of Universal Principles of Architecture, discover 100 essential concepts that redefine how we shape the world.
Embark on a bold and thought-provoking journey through architectural theory and practice with this pocket-sized guide to the ideas that define-and disrupt-architecture.
The Pocket Universal Principles of Architecture distills the vast world of design into 100 foundational and visionary concepts that reveal the power, challenges, and transformative role of architecture. From timeless archetypes to speculative futures, this radical survey explores architecture at every scale and stage of the design process.
Organized into five insightful sections-Archetypes, Methods, Conditions, Relationships, and Imaginaries-each presents 20 dynamic principles that inspire new ways of thinking and building.
This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
Authenticity
Social Responsibility
World Building
Gatekeepers
Rituals and routine
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.
Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.
Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.
Logos that Last also includes:
Detailed case studies that follow designs from concept to completion.
Tips for turning a good idea into a great logo.
Strategies for extending a great logo into a dynamic brand system.
Advice for turning your passion into your profession.
With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.
Managing the Design Process-Implementing Design focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school-it's learned on the job, making this an invaluable reference for designers.
The Complete Color Harmony: Pantone Edition est le dernier né de la série Color de Rockport Publishers. Ce volume est entièrement consacré aux couleurs Pantone et explique notamment la psychologie des couleurs. La directrice du Pantone Color Institute, Leatrice Eiseman, confie ses astuces de professionnelle pour bien choisir ses couleurs Pantone, en fonction de l'effet escompté, et des dernières tendances.
La mise en page est un des éléments les plus importants à maîtriser pour un designer graphique. Ce moyen de communication essentiel permet à l'information d'être assimilée de la façon la plus pertinente. Ce livre révèle les procédés employés par les plus grands designers et explique comment on peut se passer d'une mise en page sous forme de grille, permettant ainsi une plus grande liberté de création.
